Irony in Advertising

I was just having a rare TV-watching moment. I flipped channels and discovered that Shrek was on. Not a bad way to relax a bit while I eat dinner... So, this commercial came on about a Santa doll that talks. He says, "The true meaning of Christmas is in your heart." Then, the announcer's voice comes on and says that this doll, which espouses such zen-like messages, is only $9.95 with the purchase of three cards or more at Hallmark. I wonder if this seeming conflict of values strikes anyone else as odd.